First Article by Second Semester Students Published by Finance and Accounting Journal

The first journal article by IULI students was published by the Finance and Accounting Journal (FAJ) vol. 04, No.02, September 2015-February 2016, ISSN #2252-6242.

Raditya Ramaganesha, Paula Wendy Suhady, Deby Christiani and Rafii Saztura, four second semester students of Faculty of Business and Social Sciences wrote an article “Business Ethics, CSR and Market Segmentation: A Qualitative Study in LVMH Moet Hennessy – Louis Vuitton”. The article was a thoritical review, including any evidence on business ethics, corporate social responsibility (CSR) and market segmentation.

“A particular company was selected as a reference point of view in addressing the connectivity of the issues. It was expected that a company’s financial figures were able to provide support for the pertinent issues”, Raditya Ramaganesha said.

You can read the full article: faj-hbbs.blogspot.com

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